Sometimes, the market research we do for product development and the message testing we do for ad campaigns yield surprising results. Which positioning statement was most surprising for NOT yielding the highest AWARENESS with our target segment

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JJStorm7758 JJStorm7758

01-12-2021
Business

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Sometimes, the market research we do for product development and the message testing we do for ad campaigns yield surprising results. Which positioning statement was most surprising for NOT yielding the highest AWARENESS with our target segment

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anthougo anthougo · Answer 1 · 2021-12-06T16:36:31+01:00

The positioning statement that was most surprising for NOT yielding the highest AWARENESS with our target segment is C. Eco-friendly.

Before embracing the Eco-friendly positioning statement, the company has to show that it was not just adopting a marketing strategy that does not resonate with its internal environment.

In this regard, an Eco-friendly positioning statement should ensure that the company:

Lives the Eco-friendly promise and become a leader in the Eco-friendly movement.
Creates an Eco-friendly message from the inside out.
Participates in community Eco-friendly outreach programs.

Question Options:

A. Fashionable

B. Cutting Edge

C. Eco-friendly

Thus, perhaps for failing to live the Eco-friendly mantra, the target segment did not show the highest awareness.

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